Globalization and Music Living
History & Philosophy of Music Education
“For twenty-five centuries, Western knowledge has tried to look upon the world. It has failed to understand that the world is not for the beholding. It is for hearing. It is not legible, but audible. Our science has always desired to monitor, measure, abstract, and castrate meaning, forgetting that life is full of noise and that death alone is silent: work noise, noise of man, and noise of beast. Noise bought, sold, or prohibited. Nothing essential happens in the absence of noise.”
– Jacques Attali
Introduction
In the conception of this paper I had great difficulty connecting not only the ideas in my title but the concept of globalization in general. This stems from many long winded readings of text involving the phenomenon that is globalization. Globalization is a term which is used to express the the global growth of not only economic institutions but also human population as well. While I fundamentally come from the belief that globalization breeds social inequality worldwide, I adversely recognize how globalization and free market economies can help encourage wealth and the movement of capital in a very efficient way leading to democratization and social freedom in an abundance cases.
In French philosopher Jacques Attali’s view of good music, he defines the function of exchange value vs. use value. With this he determines that music has undoubtedly evolved into a commodity. This paper will help provide and argument for the economic benefits of community music and music living in a commodified society. In doing so I will draw parallels from social functions of community music to economic functions in a globalized economy.
Music in a Globalized Economy
According to Jacques Attali music is, “a social force that extends deep into the caverns of humankind.” It is notable to state that this is the first time music has seriously been looked at in the lens of economics. Looking at music through the lens of an economist can provide is with new parameters for thinking critically about issues inside music. In the basis of this argument, I believe that, it is safe to say that music has a powerful impact in the social realm of life which ultimately affects society as whole. This can be reflected in Attali’s social modes of musical production. In this explanation he gives a description of four distinct cultural stages: ritual, representation, repetition, composition. Each of these of these stages require certain characteristics and technologies which lead to the transmission and reception of music.
With the given basis for music as a social function Attali goes on to make the case that music is a tool for understanding the world. With this understanding I would like to explore the idea of music’s reflection with globalization both socially and economically.
Over the past decade sociologists and economist have been discussing how globalization creates unequal systems within society. While I fundamentally agree with these arguments in many way, I must concede that, especially over the past 5 years or so, the free market system has made music more assessable to a wider range of people around the world. Thanks to the innovation of the internet and, more specifically web 2.0, music is more easily shared. And through networking sites such as Myspace, music communities (via inter web) are growing at a staggering rate. Not only do these institutions provide a space for musicians to share their craft, they also introduce freedom within networks to promote and distribute music.
Along with theses “net innovations” globalization is creating space the allocation of resources to be distributed efficiently to those who might otherwise not have the accessibility to them. A growing number of institutions are catching on to the idea of microfinance. Because of micro finance these resources become a little more available either through specialized organizations setting up community arts programs, or directly through loan and purchase transactions. So, in Attali’s view, globalization has opened up a moving and free market for artist to create share and distribute music within their own decisions.
Not only has globalization provided an outlet for artist to freely create, explore, and distribute their music, it has also become a huge innovation for the music listener. Music can be found in a multitude of places on the internet. Companies like Apple Computers have opened up music listening as a social function again. The innovation of iTunes has created a space to not only listen to music, but also to buy and share it as well. If we explore deeper into internet music we find that websites (not only artists) have created specific applications for music listening as you visit a page. Here you can listen to a variety of songs that the site moderator has provided. Other more advance forms of this can be found in websites such as Pandora. This website has created a “music gnome project.” When you navigate to this website you can create and account where you enter some of you favorite artist. Based on your entry the website matches your entries with other music listeners and what they listen to and plays music based on this networking scheme from their database.
Attali’s view of music as a social function is widely seen in these example and throughout the globe. As Attali speaks of freedom within the markets these conceptions seem to breath truth to his social views of music as well. In this sense music hasn’t been this free in quite sometime. In fact it would be accurate to say that the tenets of globalization has revolutionized music in general. No longer do artists have to dread having music shoved down their throats and to be told what to mirror and what to deconstruct. The freedom is their to create what is true for them, the artists. This is reflected in the large influx of genres throughout the past couple of decades. Transcendence of musical styles continue with in these networks and social interactions.
Community Music vs. Market Inequality
If we look at globalization through terms of education and providing accessibility to the public, we see that there are great inequalities inside the distribution of wealth. This is reflected though societal and political engagement. While the technology and tools (as I earlier mentioned) are there for using, the distribution of capital is not making it to the correct places. For example: teachers are not receiving proper wages and in many places around the world are not able to organize; public works in urban areas do not see a proper share of the funding from public financing. These are all affects of the deregulated market based upon flawed policy and greed.
Community music institutions often get placed in some of these unfortunate circumstances where funding is not allocated properly to facet itself to the ever changing market. However, I see the benefits of community music challenging the ideas of greed and inequality in a globalized world. I believe that in order to tackle the the flaws that lie within the free market economy, community music institutions should look to Attali’s view of music as a social function and adapt it to it’s purpose in an economic setting. This idea begs the question of “where is the noise in community music’s interaction with the economy?”
When we examine community music, we often see that the funding that helps these institutions remain stable are from public and private sources. The problem being that there is not enough capital to go around.
How do we fix this? I see community music engaging in these practices of social networking. In fact, I believe that this is the only way we can see any real evolution in the way community music is viewed. This can only occur through engagements not only within the communities where they exist but also through social networking globally. The claim that I am trying to make is that community music institutions need to “get with it.” They need not to be scared away from the global economy, but instead embrace it. There are endless resources for advertising, funding and in the practice of community music, social engagement. Community music institutions need to get organized and really start engaging what is going on in the global community or else we will fall behind. The heart of all education and music making come from within ourselves and our communities. If we don’t engage in a larger conversation about our experiences at the local level then it is inevitable for our societies and institutions to exist.
Further Reading
Attali, Jacques. (1977). Noise: The Political Economy of Music. University of Minnesota Press.
Torres, Carlos Alberto. (2002). Globalization, Education, and Citizenship: Solidarity versus Markets? American Educational Research Association.